Feature:

What Makes Google Maps So Popular? A Case Study

Riley Panko

If you own a smartphone and are looking for directions, more likely than not the first app you'll open is Google Maps. Google Maps is the preferred navigation app by a large number of U.S. smartphone owners. This was reported in a 2016 survey, in which 69% of iPhone and Android users marked Google Maps as their favorite map app. Why does Google Maps succeed so far beyond competitors such as Apple Maps? Its popularity can largely be attributed to its attention to detail, made possible by Google's massive data collection endeavors. Read More >>

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