Commonwealth Financial Network®’s Advisor360° Licenses Its 360° Software to MassMutual

WALTHAM, Mass.–(BUSINESS WIRE)–Commonwealth Financial Network®, the nation’s largest
privately held Registered Investment Adviser–independent broker/dealer,
announced today that its new stand-alone technology company,
Advisor360°, has entered into a licensing agreement with Massachusetts
Mutual Life Insurance Co. (MassMutual), making available the Advisor360°
suite of software tools to MassMutual’s advisors and field partners.

The Advisor360° suite comprises Client360°®, which integrates
portfolio, trade, contact, document, and wealth management in a single
intuitive platform, giving financial advisors a truly comprehensive and
interactive view of each client’s financial life; Practice360°®,
which delivers a single, powerful dashboard for streamlined
practice-wide operations, workflow, and analytics; and Investor360°®,
which clients can use to holistically see their complete financial
picture.

“We could not be more thrilled with this agreement, as it represents a
win for all involved,” said Wayne Bloom, Commonwealth CEO. “We’ve been
investing in and evolving our technology, in collaboration with our
advisors, for more than 15 years, and it is so gratifying to know that a
firm of the caliber of MassMutual wants to use it to help its own
advisors.”

Bloom continued, “Most important, the agreement with MassMutual will
enable us to accelerate the pace of our software development and ensure
that our advisors’ tools remain on the cutting edge of what today’s—and
tomorrow’s—top financial advisors need to thrive.”

From a service standpoint, both Commonwealth and MassMutual will
maintain their existing service arms, and Bloom noted that the firm’s
high-touch IT HelpDesk, as well as the 700+ employees who provide
investment research, practice management consulting, compliance,
operations, marketing, and a range of other support services, will
remain exclusively devoted to Commonwealth’s own advisors.

“We are excited to be able to offer the 360° suite—and the operational
efficiencies and client-service advantages it provides MassMutual,”
added John Vaccaro, head of MassMutual Financial Advisors. “The
high-quality, deeply integrated end-to-end Advisor360° software will
provide immense value to our advisors and, importantly, our clients.”

About Commonwealth Financial Network
Founded in 1979,
Commonwealth Financial Network, member FINRA/SIPC, is the nation’s
largest privately held Registered Investment Adviser–independent
broker/dealer, with headquarters in Waltham, Massachusetts, and San
Diego, California. J.D. Power ranks Commonwealth “Highest in Independent
Advisor Satisfaction Among Financial Investment Firms, Five Times in a
Row.” The firm supports approximately 1,950 independent financial
advisors nationwide. For more information, please visit www.commonwealth.com.

Commonwealth received the highest score in the independent advisor
segment of the J.D. Power 2010, 2012, 2013, 2014, and 2018 Financial
Advisor Satisfaction Studies of customers’ satisfaction among financial
advisors. Visit
jdpower.com/awards.

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Contacts

Jacquelyn Marchand
781.736.7980, x9584
Senior Manager, Media
Relations
jmarchand@commonwealth.com
Commonwealth
Financial Network
www.commonwealth.com

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