UpCurve Continues Growth with Key Hire and Goco Investment

SMB focus continues with investment in HR platform, executive hire
from Google

(“UpCurve”), the guided technology solutions provider for small
and medium-sized businesses (SMBs), today announced a new investment in
HR platform GoCo, and the strategic hire of Jon Sofield, former Senior
Manager of New SMB Partnerships and head of Business Development
Shopping at Google. Jon will serve as UpCurve’s Managing Director.

UpCurve’s addition of Sofield is a tremendous win for the company.
During his tenure of more than 7 years with Google, Sofield was directly
responsible for hundreds of new partnerships, and helped create and lead
the first scaled global partnership program for the Google My Business
adoption via third-party channels.

“The small business environment is entering into a critical stage of
rapid evolution and UpCurve is making this transformation possible for
SMBs by delivering software and technology products, designed
specifically to meet their precise needs and guide them as they grow,”
said Sofield. “I am energized to be joining this visionary team.”

UpCurve is building a substantial portfolio, including ThriveHive,
W-Systems and UpCurve Cloud; as more investments and acquisitions are
made, UpCurve provides an avenue for investing in SMB-focused companies,
while also building new technologies, all focused on making it easier to
operate a small business. GoCo,
the all-in-one HR and benefits platform for SMBs is the first investment
of 2019, as a part of their recently announced $7 million Series A
funding round, led by ATX
Seed Ventures
, alongside UpCurve.

“We are excited about 2019, and we couldn’t be happier about our new
investment in GoCo and welcoming Jon to the team,” said Peter Cannone,
CEO of UpCurve. “It’s a great time to be in the SMB space, and our
unique focus on guidance-based solutions helps us stand apart from the

With these new announcements and more to come in the near future, the
entire team at UpCurve is laser-focused on the future of SMB, and well
positioned to continue disrupting the space via guidance based solutions.

About UpCurve:
provides small to mid-sized businesses with a full suite of products and
services that support stronger growth, greater productivity and
company-wide efficiency. UpCurve’s products include digital marketing,
Customer Relationship Management (CRM) software and integration,
marketing automation, cloud solutions, voice and email communication
offerings, and small business financing. UpCurve, Inc. is a wholly owned
subsidiary of New Media Investment Group Inc. For more information
regarding UpCurve, please visit www.UpCurve.com.


Rebecca Pierce, ThriveHive
PR & Events Marketing Manager

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