IRI and Label Insight Join Forces to Provide Enhanced Ingredient-Level Insights and Analysis

New capability helps CPG manufacturers and retailers track growth and
opportunities, leveraging thousands of new product and label attributes
within the IRI Liquid Data platform

CHICAGO–(BUSINESS WIRE)–IRI®, a global leader in innovative solutions and services
for consumer, retail and media companies, and Label Insight, an industry
leader in powering product attribute-driven growth across the
consumer-packaged goods (CPG) ecosystem, today announced they are
joining forces to provide CPG manufacturers and retailers more detailed
insight into product performance based on nutrition and ingredient label
data. Through this new relationship, IRI adds hundreds of new attributes
to its industry-leading IRI Liquid Data® technology platform,
allowing clients to identify consumer trends and find previously hidden
opportunities for growth. The new attributes allow IRI to track and
measure product sales performance and shopper behavior across ingredient
and product labeling attributes, such as “gluten-free” and “clean label.”

“Shoppers today are very conscious of the ingredients they consume and
have been shown to respond to products made from minimally processed,
recognizable ingredients,” said Robert I. Tomei, president of market and
shopper intelligence for IRI. “IRI’s partnership with an expert in
ingredient-level attributes enhances our agile Liquid Data platform by
informing stronger and more specific insights and enabling brands and
merchants to capitalize on emerging opportunities in real time.”

Label Insight generates CPG product attributes with unmatched
granularity to help manufacturers and retailers to better market
products based on health benefits and ingredients, which, in turn, helps
consumers understand the products they buy. This partnership links IRI’s
point-of-sale data and unparalleled purchase-based data set, gleaned
from an industry-leading 500 million shopper loyalty cards, with Label
Insight’s leading product label and ingredient attributes. As a result,
IRI’s solutions enable manufacturers and retailers to better understand
the relationship between ingredients and sales performance and hone
their spend on production and marketing to adapt appropriately to
developing health and wellness trends.

“We are thrilled to partner with IRI,” said Ronak Sheth, chief executive
officer of Label Insight. “This partnership advances our mission to not
only help consumers understand what they are putting into their bodies,
but also assist CPG companies and retailers drive growth and value by
better meeting consumers’ demands for nutrition label transparency.”

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, financial services and media companies grow their businesses.
A confluence of major external events — a change in consumer buying
habits, big data coming into its own, advanced analytics and
personalized consumer activation — is leading to a seismic shift in
drivers of success in all industries. With the largest repository of
purchase, media, social, causal and loyalty data, all integrated on an
on-demand, cloud-based technology platform, IRI is empowering the
personalization revolution, helping to guide its more than 5,000 clients
around the world in their quests to remain relentlessly relevant,
capture market share, connect with consumers, collaborate with key
constituents and deliver market-leading growth. For more information,
visit www.iriworldwide.com.

About Label Insight

Label Insight is the industry leader in powering product
attribute-driven growth across the consumer-packaged goods ecosystem.
Its best-in-class data empowers companies to unlock new opportunities
across their business, while delivering purchase-driving transparency.
By combining package data on more than 80 percent of top-selling food,
pet and personal care items with patented data science and machine
learning, Label Insight created more than 22,000 high-order attributes
per product. This delivers consumer-demanded transparency, and powers
digital innovation through analytics, marketing, merchandising and
e-commerce for retail, brand manufacturer, government and technology
companies. For more information, visit labelinsight.com.

Contacts

IRI Contact:
Shelley Hughes
Email: Shelley.Hughes@IRIworldwide.com
Phone:
+1 312.474.3675

Label Insight Contact:
Email: marketing@labelinsight.com

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