Aeromar Anchors Growth Strategy with PROS RM Essentials

Mexican carrier embraces AI-powered revenue management to better
forecast demand, pivot to target multiple passenger segments

HOUSTON–(BUSINESS WIRE)–PROS®
(NYSE: PRO), a provider of AI-powered solutions that optimize selling in
the digital economy, today announced that Mexico City-based Transportes
Aeromar, S.A. de C.V. (Aeromar) has selected PROS Revenue Management
Essentials (RM
Essentials
) to better forecast passenger demand as it expands both
its operations and customer reach.

With more than 30 years of aviation experience, Aeromar is the longest
running airline with uninterrupted service in Mexico. With ten aircraft,
sixty-seven flights per day to eighteen cities across Mexico and the
southern US, Aeromar intends to significantly expand operations over the
next four years. Plans include adding aircraft, flights, establishing
new origin-destination pairs and targeting multiple passenger segments
with differentiated offerings.

“An investment in revenue management has the greatest potential
financial return of any investment Aeromar can make,” said James
Portnoy, Strategy Executive at Aeromar. “RM
Essentials
will help define the future of Aeromar. It will help
widen our booking window and facilitate our diversification strategy as
we target additional traveler classes, including families, leisure
travelers and millennials. We are excited to partner with PROS and look
forward to the possibilities this new relationship will create.”

Aeromar’s growth trajectory and demand forecasting needs require a
revenue management solution with trusted AI that can synthesize data
that includes historical trends, special events, competitive fares and
more. By looking at each origin-destination pair, fare classes and
potential revenue for each seat on any given flight, Aeromar revenue
analysts can make faster business decisions – without adding complexity
to their day-to-day role.

“At Aeromar, we are always innovating and improving to become a world
class airline,” said Juan Ignacio Rossello, Commercial Director at
Aeromar. “To compete against the largest airlines, we need the best
people and the best tools. That is why we decided to work with PROS; to
advance to the next level in Revenue Management.”

“We are honored that Aeromar has chosen PROS to anchor its aggressive
growth strategy,” said Benson
Yuen
, President, PROS Travel. “With RM Essentials, Aeromar analysts
will have the power of trusted
AI
to deliver the right information, at the right time so they can
be confident in their business decisions.”

About PROS Revenue Management

Built on a proven foundation of AI-powered forecasting and optimization,
the PROS Revenue Management editions include: RM Essentials, RM
Advantage and RM Ultimate. For more information on these solutions and
other PROS Airline Solutions, visit www.pros.com/prosair.

About PROS

PROS
Holdings, Inc. (NYSE: PRO) provides AI-powered
solutions
that optimize selling in the digital economy. PROS
solutions make it possible for companies to price, configure and sell
their products and services in an omnichannel environment with speed,
precision and consistency. Our customers, who are leaders in their
markets, benefit from decades of data science expertise infused into our
industry solutions. To learn more, visit the PROS website
or follow PROS on Twitter at @PROS_Inc.

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality and benefits of AI-powered solutions
to organizations generally as well as the functionality and benefits of
PROS software products. The forward-looking statements contained in this
press release are based upon PROS historical experience with AI-powered
solutions and its current expectations of the benefits of AI-powered
solutions for organizations that implement and utilize such software.
Factors that could cause actual results to differ materially from those
described herein include the addressability of an organization’s
AI-powered solution needs, the risks associated with PROS developing and
enhancing products with the functionality necessary to deliver the
stated results and the risks associated with the complex implementation
and maintenance of AI-powered solutions such as PROS software products.
Additional information relating to the uncertainty affecting the PROS
business is contained in PROS filings with the Securities and Exchange
Commission. These forward-looking statements represent PROS expectations
as of the date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or
alter these forward-looking statements in the future whether as a result
of new information, future events or otherwise.

Contacts

PROS Public Relations
James Gerber
617-960-9875
pros@marchcomms.com

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