Combination creates the most comprehensive end-to-end solution for
channel sales & marketing
AUSTIN, Texas–(BUSINESS WIRE)–E2open,
the one place in the cloud to run your supply chain, today announced the
acquisition of Averetek, a leader in Through-Channel Marketing
Automation (TCMA), enabling companies to discover new markets, shape
demand and win business through their indirect sales channels.
This combination will give global firms unprecedented visibility and
control of their indirect channel. Averetek enables manufacturers to
engage their diverse reseller channels in a scalable way, providing
resellers with always-on lead generation content, packaged marketing
services, and proven demand creation tactics such as social media
automation, event support, email marketing and web content syndication.
With the addition of Averetek, E2open can now “close the loop”,
providing an end-to-end solution for planning, managing and executing
channel marketing activities.
“By joining E2open, we’re able to offer global brands a broader set of
tools and services that will accelerate channel growth,” said Peter
Thomas, chief executive officer of Averetek, who joins E2open as their
vice president of channel strategy.
E2open provides the largest global channel network, connecting clients
to more than 2 million channel distributors, resellers and retailers
across multiple industry verticals including high tech, industrial and
consumer packaged goods. Data from all parties is exchanged in
real-time, harmonized to become decision-grade and used to power a
complete solution suite to improve the performance of channel sales,
channel marketing and channel operations. E2open’s continuing
investments in Artificial Intelligence and Prescriptive Analytics help
brands automate decisions at scale and operate global enterprises with
unprecedented efficiency and effectiveness.
“Data and system challenges have forced many channel organizations to
make critical decisions on the basis of hunches, anecdotes and outdated
assumptions,” said Maria Chien, executive advisor, channel marketing
strategies of SiriusDecisions. “Companies that want to accelerate growth
understand the critical role that technology plays in managing partner
communities, expanding markets and driving sales by placing the right
information into the hands of decision-makers at every level of the
“Our goal at E2open is to create a true digital supply chain that
connects all parties from customer to supplier, and is enabled by
intelligent algorithms, allowing companies to respond in real-time to
changes in demand and supply,” said Michael Farlekas, president and
chief executive officer of E2open. “With the addition of Averetek, we’ll
enable brands and their reseller partners to shape demand for their
products and services at scale while delivering predictable ROI to both.”
Averetek is the channel marketing engine for many leading brands,
including SAP, Pure Storage, Splunk, SonicWall, and Tableau. Averetek’s
clients use the platform to enable their channel partners to plan and
execute a variety of marketing campaign tactics through simple workflows
that generate pipeline and revenue. For more information, please visit www.averetek.com.
At E2open, we’re creating a more connected, intelligent supply chain. It
starts with sensing and responding to real-time demand, supply and
delivery constraints. Bringing together data from customers,
distribution channels, suppliers, contract manufacturers and logistics
partners, our collaborative and agile supply chain platform enables
companies to use data in real time, with artificial intelligence and
machine learning to drive smarter decisions. All this complex
information is delivered in a single view that encompasses your demand,
supply and logistics ecosystems. E2open is changing everything. Demand.
Supply. Delivered. Visit www.e2open.com.
E2open, the E2open logo and Harmony are registered trademarks of E2open,
LLC. All other trademarks, registered trademarks and service marks are
the property of their respective owners.
Sales and Customer Information
Diane Mitchell | VP,
Marketing | E2open | Diane.Mitchell@e2open.com
WE Communications for E2open | firstname.lastname@example.org