Dads Are Less Likely to Publicly Share Photos and Videos,
According to Western Digital Commissioned Study; ibi Helps Dads Collect,
Organize and Privately Share More Special Moments
SAN JOSE, Calif.–(BUSINESS WIRE)–Popular opinion may hold that it is typically mom who plays the role of
the family historian, constantly documenting and revisiting precious
memories of their loved ones. In reality, dads are just as likely to
cherish family photos and videos, and use them to connect with the most
important people in their lives. ibi™, the smart photo manager, is the
perfect Father’s Day gift to help dad collect, organize and privately
share his photos and videos with those who matter most to him.
“Because fathers are less inclined to publicly share personal photos or
stories, many assume they care less than mothers about family memories.
However, research on nostalgia indicates that there is little or no
difference between moms and dads when it comes to nostalgic feelings
about family,” said Clay
Routledge, professor and psychological scientist. “Dads tend to be
more private, but they very much want opportunities to connect with
loved ones by sharing meaningful memories.”
A recent study conducted by Wakefield Research and commissioned by
Western Digital1 (NASDAQ: WDC) helps shed light on dad’s
family photo sharing behaviors, underscoring why ibi is a perfect
solution for the father who is looking for more private and meaningful
ways to share his treasured family memories:
Only 29 percent of dads who use social media have posted 70 or more
personal photos across all of their social media sites, compared to 43
percent of moms.
For those with an inner circle of close friends and family, more than
two in three American dads (67 percent) have had someone post a photo
of them that they did not want to be seen publicly, compared to only
57 percent of moms.
American dads (44 percent) would share photos more often than they
currently do if there was a more private way to share them, compared
to only 31 percent of moms.
Key product features of ibi include:
Automatically collect all of your favorite photos and videos from your
phone, computer, USB drives, and popular cloud and social media
Invite your closest friends and family to a private space called the
Inner Circle where you can all post photos and videos for each other
2 terabytes (TB)3 of space (capable of storing 500,000
photos* or 200 hours of video**)
- Stream videos to TV with popular TV streaming devices
ibi is a great value for a one-time cost and no subscriptions. ibi can
be a lower cost alternative to some cloud services offering the same
amount of space for a monthly subscription fee.
ibi is now available in the U.S. on Amazon.com, BestBuy.com, Target.com
for $179.99 USD. For more information about ibi, visit the
website, or follow www.instagram.com/meetibi
About Western Digital®
Western Digital® creates environments for data to thrive. The company is
driving the innovation needed to help customers capture, preserve,
access and transform an ever-increasing diversity of data. Everywhere
data lives, from advanced data centers to mobile sensors to personal
devices, our industry-leading solutions deliver the possibilities of
Western Digital® data-centric solutions are comprised of the Western
Digital, G-Technology™, SanDisk® and WD® brands.
© 2019 Western Digital Corporation or its affiliates. All rights
Western Digital, the Western Digital logo, SanDisk, the SanDisk logo,
ibi and the ibi logo are registered trademarks or trademarks of Western
Digital Corporation or its affiliates in the U.S. and/or other
countries. Google Chromecast is a trademark of Google LLC. Roku is a
trademark and/or registered trademark of Roku, Inc. in the United States
and other countries. All other marks are the property of their
respective owners. Product specifications subject to change without
notice. Pictures shown may vary from actual products. Not all products
are available in all regions of the world.
1The survey was conducted by Wakefield Research among 1,000
U.S. adults, ages 18+, between Feb. 28 and March 6, 2019, using an email
invitation and an online survey. Quotas have been set to ensure reliable
and accurate representation of the U.S. adult population. The margin of
error is +/- 3.1 percent.
2Social Media or Cloud account registration may be required.
Social Media and Cloud services may be changed, terminated or
interrupted at any time and may vary by country.
31TB = 1,000,000,000,000 bytes. Actual user capacity less.
*Based on a 13.75 MP, JPEG image with an average file size of 3.5MB.
Examples of the number of photos that can be stored are provided for
illustrative purposes only. Your results will vary based on resolution,
content, file compression, file format, file size, host device,
pre-loaded files, settings, software and other factors.
**The number of hours for videos is based on the 1920*1080 Full HD @
30fps, 145MB/min, DV format. Examples of the hours of video that can be
stored are provided for illustrative purposes only. Your results will
vary based on bit rate, content, file compression, file format, file
size, host device, pre-loaded files, resolution, settings, software and
This news release contains certain forward-looking statements, including
the expected availability, benefits, capabilities, capacity, performance
and/or other features of the ibi smart photo manager. There are a number
of risks and uncertainties that may cause these forward-looking
statements to be inaccurate including, among others: changes to
specifications from standards organizations, volatility in global
economic conditions; business conditions and growth in the storage
ecosystem; impact of competitive products and pricing; market acceptance
and cost of commodity materials and specialized product components;
actions by competitors; unexpected advances in competing technologies;
our development and introduction of products based on new technologies
and expansion into new data storage markets; risks associated with
acquisitions, mergers and joint ventures; difficulties or delays in
manufacturing; and other risks and uncertainties listed in the company’s
filings with the Securities and Exchange Commission (the “SEC”),
including the company’s most recently filed periodic report, to which
your attention is directed. You should not place undue reliance on these
forward-looking statements, which speak only as of the date hereof, and
the company undertakes no obligation to update these forward-looking
statements to reflect subsequent events or circumstances.
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