J.D. Byrider Changes Name as Part of Multi-Tiered Brand Update

INDIANAPOLIS–(BUSINESS WIRE)–J.D. Byrider, America’s largest buy here pay here dealership
network, today announced a major rebranding, officially changing its
name to Byrider. The rebranding includes ongoing business model updates
to reflect the company’s continued growth and commitment to customer
service. The company is implementing strategic business changes to
enhance the customer experience, including an improved website and an
optimized purchase process to provide customers with a broader selection
of quality cars.

The strategic highlights of the relaunch will include:

  • A new brand identity to provide a more contemporary look for customers
  • An updated website to provide an improved user experience
  • Updated training for all sales associates
  • A new purchase procedure to ensure high quality cars are available for
  • Technology investments to support car buying, vehicle service and
    customer experiences

Craig Peters, chief executive officer at Byrider, said, “Our team has
developed new ways to build on Byrider’s 30-year heritage and leadership
in the automotive industry, while making significant business changes
that will help customers find a quality car and get back on the road
quickly. We look forward to continuing to drive Byrider’s growth and
move our customers forward.”

The rebranding also includes a top-to-bottom redesign of the company’s
name, website, logo and messaging. Byrider’s new brand assets include a
simplified, blue and orange logo, along with a new website and video

Customer experience is the essence of the new Byrider tagline “Buy.
Finance. Drive on.” This language emphasizes Byrider’s belief that
purchasing a car should be a straightforward process. “We decided to
refresh our brand and launch a new website to ensure that both better
represented our commitment to customer service. Our clean and modernized
branding and website make it easy for customers to navigate their way to
owning a car,” says Marie Lafkiotes, Byrider chief marketing and digital

Innovation to enhance the business model will continue over the next
12-18 months, including a variety of improved technology capabilities.

For more information on the brand re-launch, visit www.byrider.com.

About Byrider: Byrider is America’s largest buy here pay
here dealership network and has sold more than 1.2 million cars at more
than 150 locations across the country. Founded in 1989,
Byrider continues to transform the automotive industry through its
dedication to customer service and focus on car quality. Byrider’s
success is driven by a commitment to being the consumer choice in
helping people “Buy, Finance and Drive On,” even if they’ve been turned
down for traditional bank financing. More information can be found at www.byrider.com.


Jeff Slaven—Director of Marketing

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