Progress Partners Advises on Sale of TruSignal to TransUnion

TruSignal is a leader in people-based marketing technology for
Fortune 500 brands, agencies, platforms, publishers and data owners.

BOSTON & NEW YORK–(BUSINESS WIRE)–Progress
Partners
, a Boston and New York-based M&A advisory firm, is pleased
to announce that it has advised TruSignal
on its acquisition by TransUnion,
a leading global information solutions provider.

Combined with TruSignal’s industry-leading rapid modeling and technology
platform, TruAudience® Platform, TransUnion strengthens its
digital marketing solutions with an enhanced audience and analytical
capability to translate data to rich insights and products.

The M&A advisory team from Progress Partners, which acted as financial
advisor to TruSignal in the transaction, was led by Managing Director
Bret Brase and Senior Managing Director Chris Legg.

About TruSignal
TruSignal, Inc. is an innovative leader in
people-based marketing technology for Fortune 500 brands, agencies,
platforms, publishers and data owners. TruSignal uses predictive
scoring, powered by artificial intelligence, to make big data actionable
for one-to-one addressable marketing. TruSignal delivers incredible
results by pinpointing the best people to target at scale and optimizing
the bid price for every impression. This is all accomplished through the
TruAudience® Platform, which combines a robust deterministic identity
graph, a massive third-party data set, an advanced AI engine with
multiple machine learning algorithms, extensive people-based,
omnichannel ID matching technology and a robust set of integration APIs
that fuel powerful insights, custom audience building, lookalike
audiences, audience expansion and bid price optimization solutions that
are easy, accurate, scalable and fast. https://www.tru-signal.com

About TransUnion
Information is a powerful thing. At
TransUnion, we realize that. We are dedicated to finding innovative ways
information can be used to help individuals make better and smarter
decisions. We help uncover unique stories, trends and insights behind
each data point, using historical information as well as alternative
data sources. This allows a variety of markets and businesses to better
manage risk and consumers to better manage their credit, personal
information and identity. Today, TransUnion has a global presence in
more than 30 countries and a leading presence in several international
markets across North America, Africa, Europe, Latin America and Asia.
Through the power of information, TransUnion is working to build
stronger economies and families and safer communities worldwide. http://www.transunion.com/business

About Progress Partners
Progress Partners is a Boston and
New York-based M&A advisory firm working with emerging technology
companies within media, marketing, advertising sectors, serving SMB
through Enterprise. Progress Partners works with buyers and sellers of
high growth companies to complete M&A transactions, raise debt or equity
capital, as well as, develop and implement strategic growth plans. The
firm’s high standards of excellence, deep industry experience, extensive
network, and entrepreneurial background give Progress Partners the
ability to build and realize superior value for its clients. Securities
offered by Applied Capital, LLC, member of FINRA and SIPC. Visit www.progresspartners.com
for more information.

Contacts

Progress Partners
Rachael LaMalva
rlamalva@progresspartners.com

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