Gartner Names Resulticks to the 2017 Magic Quadrant for Multichannel Campaign Management
April 21, 2017 --
SAN FRANCISCO, April 21, 2017 /PRNewswire/ --
Resulticks, one of the world's fastest growing marketing automation platforms, today announced that it has been positioned as a Niche Player by Gartner Inc. in the latest Magic Quadrant for Multichannel Campaign Management. (The full Gartner analysis is available online at http://www.resulticks.com .)
Redickaa Subrammanian, CEO and co-founder of Resulticks said, "We believe our inclusion in the Magic Quadrant within thirty-six months of launching Resulticks represents a major milestone in our rapid growth story. Further, we feel this is a testament to the effectiveness of our organic approach to platform development and a harbinger of more innovations to come."
Gartner noted, "Multichannel campaign management vendors are adding capabilities that deliver rich customer experiences - now a crucial marketplace differentiator. They're supporting and automating the customer journey with data; and they're integrating tools that combine insights into the delivery of customized content in near-real or real time."
Subrammanian commented, "We believe we were named to the Magic Quadrant this year for many of the same reasons our clients choose us - our outstanding functionality, extremely intuitive user interface, comprehensive data integration capabilities, and of course, our constant focus on customer satisfaction. Our objective always is to help brands engage more intimately with their customers and drive incremental revenue using a 'segment-of-one' approach to communications."
Built by marketers for marketers, Resulticks' unique Smart Link technology and big data backbone help marketers create and deliver targeted, contextual, multi-dimensional communications through all digital channels - email, mobile QR, social, ORM, web - while quantifying their impact on sales, an historically elusive capability.
Resulticks[TM] is a next generation omnichannel marketing automation platform that enables marketers to dynamically target, engage, analyze, and respond to audiences across all major online and offline touch points. Resulticks integrates with multiple data sources and leverages the power of big data to deliver high-impact omnichannel engagement with top-line gains. Resulticks has offices in the United States, Asia, UK, and Middle East.
NOTE: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1. Gartner Inc: "Magic Quadrant for Multichannel Campaign Management," Adam Saner, Mike McGuire, Jennifer Polk, Noah Elkin; April 2017.
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